Which of the Following Is True of Secondary Data Used

question 16

Multiple Choice

Which of the following is true of secondary data used in marketing research?

• A) It is the data collected for a specific market study.
• B) It provides richer and more detailed information compared to primary data.
• C) It is usually collected and compiled by the investigator conducting the study.
• D) It requires less time and is less expensive to gather.

---

Definitions:

Net Income

The total profit of a company after all expenses, including taxes and interest, have been deducted from total revenue.

Retained Earnings

Retained earnings are the accumulated net profits that a company chooses to keep rather than distribute to shareholders as dividends, often reinvested in the business.

Deficit

The shortfall that occurs when expenses exceed income or revenues.

IFRS

International Financial Reporting Standards, a set of accounting standards for financial reporting that is accepted globally.