You Work for a Printing Company and Have Been Asked

question 82

Multiple Choice

You work for a printing company and have been asked to conduct research on customer reading preferences. You want to answer the following questions: (1) Do readers prefer to read electronic books? (2) Do they prefer to read paper-based books? or (3) Do they not have a preference? You decide that to start off the process, you are going to peruse a series of secondary sources, including published articles, magazine articles, and documents you have purchased from a syndicated service. ​
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Based on what you know about collecting data, you know that there are several benefits of using secondary data. You are not as clear, however, about the disadvantages. Which of the following is a drawback of using secondary data?

• A) They are more expensive than using primary data.
• B) Secondary data provide very rich, robust data.
• C) One needs at least a few months to conduct secondary research.
• D) Many researchers use secondary data only when primary research is not an option.
• E) Secondary data may have been collected for unrelated purposes and may be irrelevant to your needs.

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Definitions:

Genetically Determined

Traits or conditions that are influenced or dictated by one's genetic makeup.

Hierarchy of Needs

Maslow's theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Construct System

A psychological concept referring to the collection of ideas and beliefs through which a person perceives and interprets the world.

Permeable

Characteristic of a material or membrane that allows substances to pass through it.