Campbell's Soup Would Like to Explore Consumers' Interest in Campbell's

question 52

Multiple Choice

Campbell's soup would like to explore consumers' interest in Campbell's branded frozen entrees. The company would like to conduct primary research to measure customer interest. Which of the following would be classified as primary research?

• A) Results from a previously conducted survey by Campbell's on customers' interest in fresh, refrigerated soups.
• B) Industry reports from Progressive Grocer on frozen food sales.
• C) Personal interviews with shoppers in grocery stores on their opinion of Campbell's branded frozen entrees.
• D) Test market the frozen entrees in select Food Lion and Kroger grocery stores.

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Definitions:

Self-help Group

A voluntary association of individuals who share a common problem or interest, working together to support each other and solve their problems.

American Self-Help Group Clearinghouse

An organization that provides information and support to self-help and mutual aid groups, facilitating connections and resources.

Genogram

A graphical representation of a family tree that displays detailed data on relationships among individuals, often used to identify patterns of behavior and medical history.

Family's Presenting Problem

The initial issue or concern reported by a family seeking therapy or consultation.