A Company That Chooses to Focus Its Efforts on Satisfying

question 40

Multiple Choice

A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy.

• A) niche marketing
• B) societal marketing
• C) undifferentiated marketing
• D) mass marketing

---

Definitions:

Cognitive Algebra

Approach to the study of impression formation that focuses on how people combine attributes that have valence into an overall positive or negative impression.

American Social Psychology

A field of study within psychology that examines how the presence, thoughts, and behaviors of others influence an individual's feelings, thoughts, and behaviors within the context of American society.

Attitudes

An individual's enduring evaluations, feelings, and behavioral tendencies towards objects, people, or concepts.

One-Component Model

A conceptual model focusing on one aspect or component of a phenomenon to understand or predict outcomes, often simplifying complex processes.