You Have Just Completed an Extensive Marketing Research Project Designed

question 124

Multiple Choice

You have just completed an extensive marketing research project designed to determine the potential of a new service your company is considering launching. Using surveys, polling, face-to-face interviews, and mail-in questionnaires, you have determined that the consumers who are most inclined to use this new service live in densely populated urban areas within certain zip codes. What approach to market segmentation should you use?

• A) Use psychographic variables to segment the market
• B) Use demographic variables to segment the market
• C) Use behavior variables to segment the market
• D) Use geographic variables to segment the market
• E) Use sociocultural variables to segment the market

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Definitions:

Bank of the United States

A federally chartered bank in the early United States, involved in establishing the nation's financial system until its dissolution in the 1830s.

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Monetary resources provided by the federal government, which can be allocated to states, municipalities, or specific projects.

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Banks that are established and regulated by a state government rather than the federal government.

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The authority granted to governmental bodies to regulate the behavior of individuals, businesses, and other entities within a society, especially in economic and social policy.