Many Retail Chains Have Stores Across the Country or Even

question 156

Multiple Choice

Many retail chains have stores across the country or even globally. For the most part, these stores are centrally controlled and have standard store practices. However, there are times when characteristics of local markets influence the product mix. For example, stores in Florida may carry swimwear year around, while stores in Minnesota might only have these items a few months in the spring and summer. It appears these retailers are using:

• A) geographic segmentation.
• B) behavioral segmentation.
• C) demographic segmentation.
• D) psychographic segmentation.

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Definitions:

Mayor

The elected head of a city, town, or other municipality.

Capitalization

The practice of writing certain words or letters in uppercase for emphasis or to adhere to grammatical rules.

Superior

Someone or something that is higher in rank, status, or quality compared to others.

Lakes

Large, naturally occurring bodies of fresh or saltwater, surrounded by land, not part of the ocean.