Many Other Students in Your Class Have Demographic Characteristics Very

question 126

Multiple Choice

Many other students in your class have demographic characteristics very similar to you. You are likely the same age, same level of education, same ethnic background, and so forth. However, you may have very different attitudes, interests, and opinions. For example, you may have little in common regarding your political opinion, taste in music, or hobbies you enjoy. Recognizing these differences are related to consumer purchase activity will lead a company to use:

• A) psychographic segmentation.
• B) geographic segmentation.
• C) demographic segmentation.
• D) behavioral segmentation.

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Definitions:

Organic Product

A compound or substance produced from an organic reaction, typically containing carbon atoms bonded to hydrogen, oxygen, or other atoms.

Reaction

A process in which one or more substances are changed into one or more new substances through the reorganization of molecular or ionic structures.

Major Organic Product

The primary product of a chemical reaction, typically formed in the greatest amount compared to other products.

Methylpropane

Another term for isobutane, a branched alkane with the formula \(C_4H_{10}\), used as a refrigerant and a propellant in aerosol sprays.