Madeline Always Travels on Delta Airlines

question 113

Multiple Choice

Madeline always travels on Delta Airlines. Even though other airlines might have a more convenient flight schedule or a slightly lower cost, Madeline wants her miles! Delta, like almost all airlines, offers a "frequent flyer" program, where travelers accumulate miles for each flight in order to earn free flights or upgrades. In Delta's case, the SkyMiles program miles never expire and can take Madeline to more than 1,000 destinations. Delta sets the reward system to benefit those that return to Delta for each flight. By examining Skymiles data Delta can offer incentives, special fares, and inform participants of new destinations. Delta is using a ______ approach to segmentation.

• A) brand loyalty
• B) geographic
• C) psychographic
• D) benefit sought

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Definitions:

Recommendation

A suggestion or proposal as to the best course of action, especially one put forth by an authority or knowledgeable entity.

Apology

An expression of remorse or regret for an error or offense, often accompanied by an explanation or a request for forgiveness.

Compliance

The act of adhering to laws, regulations, standards, or policies.

Inconvenience

A minor trouble or difficulty that causes disruption to someone's comfort, plans, or routine.