Soft Drink Producers Such as Pepsi Make Their Products Available

question 137

Multiple Choice

Soft drink producers such as Pepsi make their products available to consumers in a variety of packages - 12 ounce cans, 20 ounce bottles, 1 liter bottles, and 2 liter bottles are just some examples. Of course, some consumers don't buy 2 liter bottles because the beverage can go flat before it is consumed. For other customers though, this is the preferred packaging. It seems Pepsi makes good use of _________ segmentation.

• A) usage rate segmentation
• B) brand loyalty segmentation
• C) psychographic segmentation
• D) demographic segmentation

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Definitions:

Chromosomes

Thread-like structures located inside the nucleus of animal and plant cells, made of protein and a single molecule of DNA, which carry genetic information.

Nucleus

In biology, the membrane-bound organelle in a cell that contains genetic material; in physics, the positively charged center of an atom composed of neutrons and protons.

Red Blood Cells

Cells in the blood that transport oxygen from the lungs to body tissues and carbon dioxide from tissues back to the lungs.

Assimilation

The process by which individuals integrate new information into existing cognitive schemas, perceptions, and understanding.