Examlex
Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.
Habituation
A psychological learning process wherein there is a decrease in response to a stimulus after being repeatedly exposed to it.
Acquisition Behavior
A behavioral psychology term referring to the process of learning new behaviors, often through conditioning.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired: a response which is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Ivan Pavlov
A Russian physiologist known for his research on classical conditioning, demonstrating how organisms can learn to associate neutral stimuli with reflexive responses.
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