The Fortune at the Bottom of the Pyramid Is a Book

question 139

Multiple Choice

The Fortune at the Bottom of the Pyramid is a book presenting an interesting argument - that emerging economies have 4 billion residents that struggle to live on a very minimal income, but even making a tiny profit off of sales of this volume can be a financial windfall. With a market of this size, there is certainly vast potential. Despite being very large and with high aggregate purchasing power the cost structure of serving this market has not been financially attractive to U.S. firms. Overall, The Fortune at the Bottom of the Pyramid has not worked out for U.S. companies because of which of the key criteria for successful market segmentation? This segment is not:

• A) profitable.
• B) significant in size and purchasing power.
• C) well focused.
• D) cooperative with the customer.

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Definitions:

Digested Blood

Blood that has been broken down and metabolized, often referring to its appearance in medical contexts.

Gloss/o

A prefix related to the tongue, often used in medical terms related to the tongue or speech.

Hepat/o

A prefix used in medical terminology to refer to the liver, utilized in terms denoting liver-related conditions or anatomy, such as hepatitis (inflammation of the liver).

Ile/o

Refers to the ileum, the third and final part of the small intestine in the digestive system.