Many Other Students in Your Class Have Demographic Characteristics Very

question 126

Multiple Choice

Many other students in your class have demographic characteristics very similar to you. You are likely the same age, same level of education, same ethnic background, and so forth. However, you may have very different attitudes, interests, and opinions. For example, you may have little in common regarding your political opinion, taste in music, or hobbies you enjoy. Recognizing these differences are related to consumer purchase activity will lead a company to use:

• A) psychographic segmentation.
• B) geographic segmentation.
• C) demographic segmentation.
• D) behavioral segmentation.

Calculate standard deviation and variance for discrete random variables.

Calculate expected values for discrete random variables.

Understand and identify discrete and continuous random variables and their possible values.

Calculate probabilities related to discrete random variables.

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Definitions:

Subjective Norms

An individual’s perception of others’ beliefs about whether a behavior is appropriate and their motivation to comply with those expectations.

Balance Theory

A psychological theory suggesting that people prefer harmony and consistency in their relationships, values, and beliefs, and will change or eliminate attitudes or relationships that are discordant.

Attitude-Behavior Relationship

The link between an individual's beliefs, feelings, and predispositions towards objects or concepts and their consequent actions or behaviors.

Online Reasoning Skills

The ability to critically evaluate information, identify credible sources, and make informed decisions in the digital environment.