Lands End Makes a Variety of Products at Different Price

question 37

Multiple Choice

Lands End makes a variety of products at different price points, but one thing that remains consistent - the guarantee. In fact, the company clearly states "Guaranteed. Period^®. We want nothing less than your absolute satisfaction. If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price." Lands End feels its guarantee is the best in the business. This guarantee is part of Lands End ______ positioning strategy.¶

• A) product attribute
• B) key market characteristic
• C) product use
• D) product application

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Definitions:

William Glasser

An American psychiatrist who developed the theories of Choice Theory and Reality Therapy.

Fritz Perls

A psychiatrist and psychotherapist known for developing Gestalt therapy, which emphasizes personal responsibility and living in the present moment.

Meaning in Life

The significance and purpose an individual assigns to their existence, often associated with their well-being and psychological resilience.

Existential Therapies

A group of psychotherapies that focus on individual responsibility, and the meaning of life and existence, encouraging clients to confront existential issues and live authentically.