Examlex
_____ is a form of global marketing that involves a continuous effort in marketing a firm's merchandise to customers in other countries.
Brand-building
The process of creating and enhancing a brand's identity, reputation, and visibility in the market.
Traditional Media
Forms of mass communication existing before the advent of digital media, including newspapers, magazines, TV, and radio broadcasting.
Global Brand
A brand that is recognized and has a consistent presence across multiple countries worldwide, known for delivering universally appealing products or services.
Manufacturer-owned Brands
These are brands that are owned and managed by the manufacturers themselves, allowing for direct control over product quality and marketing strategies.
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