Proctor & Gamble Sells Head and Shoulders Shampoo and Conditioner

question 99

Multiple Choice

Proctor & Gamble sells Head and Shoulders shampoo and conditioner in Brazil. The company uses similar advertising and scents in Brazil as they do in the United States. This would be an example of:

• A) a promotion adaptation strategy.
• B) a product adaptation strategy.
• C) a straight extension strategy.
• D) a dual adaptation strategy.

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Definitions:

Productivity

The effectiveness in producing outcomes or results; can refer to the rate at which work is completed or the efficiency of resource use.

Output

The total amount of goods or services produced by a firm, industry, or economy within a specific period.

MRP Schedule

A document or plan that outlines the marginal revenue product of an input, showing how changes in quantity of the input affect revenue generated.

Perfect Competitor

An individual or company that cannot influence the market price because the market is saturated with similar products, acting within a perfectly competitive market.