Business Markets Differ from Consumer Markets in That, in Business

question 148

Multiple Choice

Business markets differ from consumer markets in that, in business markets:

• A) the products sold are mostly standardized and fit broader market segments compared to consumer products.
• B) the distribution channels are longer as the product passes through a number of intermediate links.
• C) the buying process is less complex and involves fewer decision makers.
• D) advertising plays a much smaller role when compared to the consumer market.

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Definitions:

Collagen α-Chains

The triple helical strands that make up collagen, the main structural protein in various connective tissues.

Collagen

The primary structural protein found in skin and other connective tissues, widely known for providing strength and elasticity.

Elastic

A property of materials that allows them to resume their normal shape after being stretched or compressed.

Adipocyte

Fat cell.