When the B2B Market Is Segmented on the Basis of Product

question 123

Multiple Choice

When the B2B market is segmented on the basis of product specifications issued by buyers, it is known as _____ segmentation.

• A) customer-based
• B) end-use application
• C) demographic
• D) purchase category

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Definitions:

Peter Berger

Peter Berger was a prominent Austrian-American sociologist renowned for his work in the sociology of knowledge, religion, and his contributions to sociological theory, notably in his book "The Social Construction of Reality."

Revolutions

Dramatic and wide-reaching changes in the way something is perceived, conducted, or structured, often referring to political, technological, or social upheavals.

Sociology

The study of social behavior, society, patterns of social relationships, social interaction, and culture that surrounds everyday life.

Major Contribution

A significant addition or enhancement made by an individual or group in a particular field or area of study.