The Organizational Buying Process Differs from the Consumer Purchase Process

question 76

Multiple Choice

The organizational buying process differs from the consumer purchase process as the organizational buying process:

• A) involves few decision makers in making purchase decisions.
• B) is informal and less professional.
• C) requires a longer time frame because of complexity of the decisions.
• D) generally involves purchase of highly standardized products.

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Definitions:

Compounds

Substances consisting of two or more different elements chemically bonded together in a fixed ratio.

Permanent Dipole

A dipole moment that persists in a molecule due to the unequal sharing of electrons in covalent bonds.

Ethylene Glycol

A colorless, odorless, sweet-tasting liquid with the formula C2H6O2, widely used as an automotive antifreeze and a precursor to polymers.

Boiling Point

The temperature at which a liquid turns to vapor at a given pressure, characteristic for every substance.