The Function Performed by the Gatekeeper in the Company Buying

question 139

Multiple Choice

The function performed by the gatekeeper in the company buying center is to:

• A) inform potential suppliers about the required specifications of the product.
• B) select a supplier and implement the procedures for securing the goods and services.
• C) choose which goods and services will actually be bought.
• D) control the information that all buying center members will review.

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Definitions:

Normative Approach

A method or strategy that is based on norms, or standards and values considered to be typical or correct for a specific group.

Brand Purpose

The reason a brand exists beyond making a profit, often reflecting its values and the social or environmental benefit it seeks to provide.

Ethical Framework

A structured set of guidelines or principles designed to guide decision-making and conduct, particularly regarding moral or ethical issues.