You Are a Sales Representative for a Major Computer Products

question 127

Multiple Choice

You are a sales representative for a major computer products company in Nashville, Tennessee. Lowe's Home Improvement is one of your major clients, and you like to entertain the company's employees regularly to maintain good business relationships. Because you do not have an unlimited entertainment budget, you must be selective in regard to the company employees whom you entertain. You want to make sure you are getting the greatest benefit for your entertainment dollars. You have found that the most influential people in the company are those who control the flow of information to everyone else in the organization. These are the people you want to spend your time and money entertaining. Based on this finding, you should:

• A) spend your money and time entertaining the users in the company.
• B) spend your money and time entertaining the influencers in the company.
• C) spend your money and time entertaining the buyers in the company.
• D) spend your money and time entertaining the gatekeepers in the company.
• E) spend your money and time entertaining the deciders in the company.

Define and differentiate among various types of surveys and their applications.

Describe the concept of population in sociological research and identify the appropriate population for a study.

Understand the concept of generalizability in research and the factors that may limit it.

Recognize the ethical considerations and requirements in conducting sociological research.