Consumers Are Demanding More and Better Services from Retailers These

question 43

Multiple Choice

Consumers are demanding more and better services from retailers these days, and you've recognized this as an opportunity. You can envision businesses--everything from grocery stores to office supply stores to dry cleaners--hiring your company to deliver orders to their customers. You obviously want to market your company to the businesses that are most likely to use your service, so which of these demographic characteristics should you use to segment your prospects?

• A) Geographic location
• B) Reputation and standing in the community
• C) Number of employees
• D) Number of products they offer

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Definitions:

Child Abuse

The physical, emotional, sexual abuse, or neglect of a child by a parent, caregiver, or another person, resulting in harm or potential harm.

Longitudinal Study

A research design that involves repeated observations of the same variables over short or long periods of time.

Spanking

A form of punishment involving hitting the buttocks with the hand or a small object, used by some caregivers as a disciplinary method for children.

Behavioral Problems

Refers to a range of actions and attitudes exhibited by individuals that are considered socially unacceptable or disruptive.