Consumers Are Demanding More and Better Services from Retailers These

question 43

Multiple Choice

Consumers are demanding more and better services from retailers these days, and you've recognized this as an opportunity. You can envision businesses--everything from grocery stores to office supply stores to dry cleaners--hiring your company to deliver orders to their customers. You obviously want to market your company to the businesses that are most likely to use your service, so which of these demographic characteristics should you use to segment your prospects?

• A) Geographic location
• B) Reputation and standing in the community
• C) Number of employees
• D) Number of products they offer

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Definitions:

Homeostasis

The tendency of a biological system to maintain stable internal conditions despite external changes.

Drive Theory

A psychological theory that posits that behavior is motivated by the desire to meet basic physiological needs.

Incentive Theory

A theory in psychology that describes motivation as being driven by an organism’s desire to pursue rewards and avoid punishments.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, involving biological, emotional, social, and cognitive forces that activate behavior.