You Feel Terrible! You Sell Laptops and Desktop Computers to Various

question 119

Multiple Choice

You feel terrible! You sell laptops and desktop computers to various corporations, and you recently lost one of your biggest accounts. Which of the following factors would you have the best chance of changing so you could win back your account?

• A) An environmental factor: the super low prices of your new competitor's products
• B) An organizational factor: your customer's purchasing process
• C) An environmental factor: the technological specifications required by your customer
• D) An interpersonal factor: the purchasing agent's opinion of your sales techniques

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Definitions:

Targeting

The process used by businesses to focus their marketing efforts on a specific audience or market segment.

Positioning

A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.

Target Market

A specific group of consumers at which a company aims its products and services.

Responsive

Reacting quickly and positively to changes or needs.