Come Up with a Business Concept for the B2B Market

question 5

Essay

Come up with a business concept for the B2B market, and describe how you would segment prospective customers for this business. Specifically, which type of segmentation would you use? Which criteria would you use for segmentation, and why?

---

Definitions:

Venetian Church

Refers to churches in Venice, Italy, notable for their distinctive architectural styles, rich history, and artistic significance, such as St. Mark's Basilica.

Triumph of Venice

A famous painting or motif celebrating the power and glory of Venice, often depicting Venice's victories or prosperity.

Massive Ceiling Painting

Large-scale artistic works painted directly onto the ceiling of a room or building, often found in religious buildings and grand palaces.

Doge's Palace

A gothic-style palace in Venice, Italy, that served as the residence of the Doge and the seat of Venetian government, known for its ornate design and political significance in Venetian history.