Marketers Can Attempt to Shape the Outcome of the Post

question 69

Multiple Choice

Marketers can attempt to shape the outcome of the post purchase evaluation by:

• A) helping consumers to identify potential problems or needs.
• B) offering personal assistance with any problem experienced with the product.
• C) attempting to convince consumers that a competing brand does not meet their criteria.
• D) trying to get consumers to expand their evoked sets to include their product.

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Definitions:

Materialism

a philosophical position that holds physical matter as the only or fundamental reality and discounts any independent existence of mental states or consciousness.

Idealism

A philosophy that emphasizes the primacy of ideas and ideals in interpreting experience and guiding actions, often contrasted with materialism.

Scorched Earth Policy

A military strategy that involves destroying anything that might be useful to the enemy while advancing through or withdrawing from an area.