Consumers Sometimes Experience Feelings of Uncertainty After a Major Purchase

question 76

Multiple Choice

Consumers sometimes experience feelings of uncertainty after a major purchase. This postpurchase anxiety results from an imbalance among the person's knowledge, beliefs, or attitudes. For example, you may have had these feelings when you first went away to college. Was this the best school for me? Is this where I belong? This postpurchase anxiety is known as:

• A) cognitive dissonance.
• B) buyer discord.
• C) purchase rejection.
• D) consumer satisfaction.

Grasp the use of nouns in everyday scenarios and personal relationships.

Recognize correct noun forms in discussions about animals and nature.

Understand the proper usage of nouns in the context of media and public perception.

Recognize the use of compound nouns in English.

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Definitions:

Circadian Rhythm

The natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.

Biological Clock

An internal mechanism that regulates physiological and behavioral functions on a cyclical basis, such as sleep and wakefulness.

Melatonin

A hormone produced by the pineal gland that regulates sleep and wakefulness cycles.

Adrenalin

Also known as epinephrine, a hormone and medication which increases heart rate, muscle strength, blood pressure, and sugar metabolism, often in response to stress.