Grayson Is Majoring in Marketing and Going Through the Professional

question 12

Multiple Choice

Grayson is majoring in marketing and going through the professional sales program. While he has never played golf, he wants to learn how since he heard "more business gets done on the golf course than in the office." Grayson does not know much about the game, but has asked his friend Drake for some advice. Drake is on the university's golf team and a trendsetter in using new golf equipment. Drake enjoys sharing his knowledge experiences about golf equipment with others, who respect his judgment and often follow his advice. As far as golf equipment goes, Drake can be considered a(n) :

• A) opinion leader.
• B) societal liaison.
• C) consumer advocate.
• D) product director.

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Definitions:

Existing Partnership

A business entity owned by two or more people that has not been dissolved or restructured, continuing its operations as initially agreed.

Capital Balances

The amounts of money or value of other assets owned by a company or individual, often reflective of equity or investment in business.

Income Ratios

Metrics used to evaluate a company's ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period.

Bonus

Additional compensation given to employees as an incentive or reward beyond their regular salary.