A Need Is an Imbalance Between the Consumer's Actual and Desired

question 63

True/False

A need is an imbalance between the consumer's actual and desired states.

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Definitions:

Zygmunt Bauman

A Polish-British sociologist known for his analysis of the links between modernity and the Holocaust, consumerism, and globalization.

Elites

A select group of people with a disproportionate amount of wealth, privilege, political power, or intellectual influence within a society.

Formal Rationality

Refers to a mode of thought and decision-making based on clear rules, regulations, and procedures, often associated with bureaucratic institutions.

Metaphorical Encasement

The concept of encapsulating complex ideas or phenomena within a metaphor to facilitate understanding or analysis.