Consumers Are More Likely to Experience Cognitive Dissonance When

question 95

Multiple Choice

Consumers are more likely to experience cognitive dissonance when:

• A) the purchase has been made at discount prices.
• B) the purchase decision has potential economic consequences.
• C) the purchased product has routine uses.
• D) the product company offers excellent after-sales service.

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Definitions:

K-Complexes

K-Complexes are a type of brainwave pattern seen on an EEG, typically associated with stage 2 sleep, characterized by a brief upsurge in brain activity.

EEGs

Short for Electroencephalograms, these are tests that measure electrical activity in the brain.

Sleepwalks

The act of walking or performing other complex behaviors while in a state of sleep.

REM Sleep

A phase of sleep characterized by rapid eye movements, where vivid dreaming often occurs, and considered important for processing emotions and memories.