Consumers Sometimes Experience Feelings of Uncertainty After a Major Purchase

question 76

Multiple Choice

Consumers sometimes experience feelings of uncertainty after a major purchase. This postpurchase anxiety results from an imbalance among the person's knowledge, beliefs, or attitudes. For example, you may have had these feelings when you first went away to college. Was this the best school for me? Is this where I belong? This postpurchase anxiety is known as:

• A) cognitive dissonance.
• B) buyer discord.
• C) purchase rejection.
• D) consumer satisfaction.

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Definitions:

Wages Payable

An account that reflects the total amount owed to employees for work performed that has not yet been paid.

Dividends

Payments made by a corporation to its shareholder members, usually derived from profits.

Accounts Receivable

Amounts due from customers for merchandise or services rendered by a corporation, still awaiting payment.