When Using Online Tools to Make Purchase Decisions, Roughly 50

question 131

True/False

When using online tools to make purchase decisions, roughly 50 percent of consumers start by retrieving information from social media and nearly 60 percent turn to search engines such as Google.

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Definitions:

Activity Base

A measure used for allocating costs to cost objects, typically related to the level of activity or volume of goods produced that incurs costs.

Advertising Campaigns

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Sales

The total amount of goods or services sold by a company within a specific period, indicating the company's operational performance.

Invested Assets

Resources or funds committed by investors to a business, potentially earning returns over time.