Marketers Focus Their Efforts on Setting Clear Goals in the Initial

question 42

Multiple Choice

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

• A) it helps buyers make final purchase decisions.
• B) it helps everyone involved in the campaign to aim their efforts in the right direction.
• C) it is effective in engaging the target audience in a conversation.
• D) it helps marketers to have control over the content of the marketing message received by the audience.