When Using Online Tools to Make Purchase Decisions, Roughly 50

question 131

True/False

When using online tools to make purchase decisions, roughly 50 percent of consumers start by retrieving information from social media and nearly 60 percent turn to search engines such as Google.

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Definitions:

Homemade Leverage

refers to the strategy wherein investors adjust the amount of leverage or debt in their investment portfolios on their own, rather than relying on the borrowing strategy of the companies in which they invest.

M&M Proposition

The Modigliani and Miller Proposition, theories that address the impact of capital structure on a company's value and cost of capital.

Homemade Leverage

A strategy where investors adjust the amount of leverage in their own portfolios by borrowing or lending money to replicate corporate financial leverage.