When Marketers Deliver More Relevant Marketing Messages to Customers Based

question 26

Multiple Choice

When marketers deliver more relevant marketing messages to customers based on event triggers, they are engaged in:

• A) personalization.
• B) interactive marketing.
• C) integrated marketing.
• D) right-time marketing.

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Definitions:

Cancel

The act of terminating or putting an end to a contract, agreement, or reservation.

Seller

A person or business that offers goods or services for sale to consumers or other businesses.

Gateway

A point within a network that acts as an entrance to another network, often involving protocol conversion.

Contract

A legally binding agreement between two or more parties that outlines obligations and rights.