Fred Purchased Six Paperbacks from Books2u

question 40

Multiple Choice

Fred purchased six paperbacks from books2u.com three months back. This week, when he logged on to books2u.com, the home page had his name and recommended six new books on his favorite topics. This is an example of:

• A) information leak.
• B) breach of privacy.
• C) geotargeting.
• D) personalized marketing.

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Definitions:

Valence Rewards

Refers to the desirability of the reward outcomes, according to the expectancy theory, influencing the motivation of individuals.

Merit Pay

A salary increase awarded to employees based on their job performance, as a method to motivate and reward excellence.

Tenure

A status granted to an employee, usually after a specific period of service, indicating a permanent position or a guarantee of employment.

Competencies

A mix of knowledge, skills, behaviors, and attitudes that a person needs to be effective in a wide range of jobs and various types of organizations.