CallowayGolf

question 128

Multiple Choice

CallowayGolf.com is a popular website for consumers who enjoy golf and are seeking information about the products and/or those who wish to order directly from the website. CallowayGolf.com notices that its _______ is relatively low with very few visitors actually purchasing from the website. However, it believes the website is effective for ______ shoppers who typically visit locally owned golf retailers to sample the clubs and make a purchase.

• A) conversion rate; web-to-store
• B) click-through rate; traditional
• C) conversion rate; traditional
• D) engagement; web-to-store

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Definitions:

SSE

Stands for Sum of Squares due to Error, a measure used in statistics to quantify the variation within a data set.

Error Sum Of Squares

A measure of the discrepancy between the observed and predicted values in a statistical model, reflecting the unexplained variation by the model.

ANOVA Table

A table used to summarize the results and implications of an Analysis of Variance, which tests differences between means of three or more groups.

Test Statistic

A calculated value from the data that is used in statistical testing to determine whether to reject the null hypothesis.