When Marketers Deliver More Relevant Marketing Messages to Customers Based

question 26

Multiple Choice

When marketers deliver more relevant marketing messages to customers based on event triggers, they are engaged in:

• A) personalization.
• B) interactive marketing.
• C) integrated marketing.
• D) right-time marketing.

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Definitions:

Market Synergy

The increased effectiveness or improved outcomes resulting from the cooperative interaction or integration of market efforts or entities.

Distribution Channels

The pathways or routes through which goods and services are delivered from producers to consumers or end-users.

Forecasting Techniques

Methods used to predict future trends, outcomes, or behaviors, often through statistical analyses or models in various fields such as finance, weather, or sales.

External Environment

All outside factors and influences that affect an organization's decision-making process and performance, including economic, political, social, and technological factors.