The LifeguardStore

question 51

Multiple Choice

The LifeguardStore.com is an Internet-based business serving customers by providing products that meet their swim, lifeguard, or facility needs. The company offers a dedicated team of consultants to work with swim teams across the globe to design and deliver apparel appropriate for their needs. Once designed, a dedicated web portal is created, so members of the swim team can purchase their items directly from The LifeguardStore.com. The ability to customize products for swim teams is an example of the _____ capability of e-marketing.

• A) personalization
• B) global reach
• C) right-time marketing
• D) integrated marketing

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Definitions:

Developing Resources

involves identifying, creating, or aggregating tools, supports, or assets that can be used to improve outcomes in various contexts.

Micro-to-Macro Continuum

A concept in sociology that explains how small-scale individual interactions can influence and shape large-scale social structures and vice versa.

Social Work

A professional and academic discipline committed to the pursuit of social welfare, social change, and social justice through the support of individuals, families, and communities.

Macro Practice Evaluation

The assessment of large-scale social work interventions or policies, focusing on outcomes and effectiveness at a community or societal level.