Zach Is a Sports Enthusiast and Enjoys Staying Fit by Participating

question 140

Multiple Choice

Zach is a sports enthusiast and enjoys staying fit by participating in a CrossFit program, playing basketball and soccer. He has been a loyal customer of Eastbay.com and when he signs in to his account, Eastbay offers suggestions on new products that Zach might like based upon his purchasing history. The ability of the Eastbay.com web store to offer product suggestions based on Zach's purchasing history is known as the _______ benefit of B2C e-marketing.

• A) personalized service
• B) convenience
• C) competitive pricing
• D) shopbots

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Definitions:

Takeover Bid

An attempt by a competitor to obtain a controlling interest in a corporation.

Board of Directors

A group of elected or appointed members who jointly oversee the activities and governance of an organization or company.

Legal Obligation

A duty enforced by law, requiring an individual or entity to adhere to a prescribed conduct.

Accredited Investors

Individuals or institutions that meet certain financial criteria and are therefore allowed to invest in certain types of complex and higher-risk financial products.