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With a Cost Per Click of 50 Cents and a Conversion

question 30

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With a cost per click of 50 cents and a conversion rate of 0.25, you've got a $2.00-conversion cost. How could this be improved?


Definitions:

High Performer

An individual who consistently exceeds the established standards and expectations in their work performance.

Mediocre

Of average to below-average quality; not outstanding or exceptionally good.

Embrace-or-demolish

A strategy or mindset in dealing with challenges or innovations by either fully adopting them (embrace) or completely removing them (demolish).

Terminating People

The process of ending an individual's employment or association with an organization, often due to performance issues or organizational changes.

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