In Addition to Planning for Change, Marketers Must Set Goals

question 86

True/False

In addition to planning for change, marketers must set goals to meet the concerns of customers, employees, shareholders, and members of the general public.

---

Definitions:

CAPS Model

Stands for Cognitive-Affective Personality System, a psychological model emphasizing the interaction of cognitive and emotional processes in shaping personality.

Nomothetic Goals

Pertains to objectives that seek general laws and principles about behaviors or phenomena, aiming for universal insights.

Idiographic Goals

Goals that are unique to an individual's own interests, values, and aspirations.

Idiographic Goals

Unique, personal goals that are specific to an individual and differ from person to person.