Marketing Raises a Number of Ethical Questions About the How

question 63

Multiple Choice

Marketing raises a number of ethical questions about the how, when, what, where, and who of marketing implications on individuals and society at large. Ethics are of concern in every aspect of marketing. Your company offers cash rewards to consumers in return for them giving you information that you could use in your own marketing or that you could sell to direct marketers. Which category of ethics does this scenario represent?

• A) Ethics in product strategy
• B) Ethics in promotion
• C) Ethics in pricing
• D) Ethics in customer relationship management

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Definitions:

Health Psychology

A branch of psychology focused on how biological, psychological, and social factors affect health and illness.

Sympathetic Nervous System

Part of the autonomic nervous system that activates the body's fight-or-flight response during stressful situations.

Peripheral Nervous System

Part of the nervous system outside the brain and spinal cord, responsible for connecting the CNS to limbs and organs.

Autonomic Nervous System

The part of the nervous system that controls involuntary bodily functions, including heart rate, digestion, and respiratory rate.