Marketers Are Keenly Aware That Good Marketing Alone Is Not

question 35

Multiple Choice

Marketers are keenly aware that good marketing alone is not enough to win the hearts and minds of consumers anymore. Now, marketers must market in a socially responsible manner or risk alienating consumers in ways that can be irreparable. Which one of the following statements is true regarding social responsibility?

• A) Government legislation can mandate socially responsible actions.
• B) Consumer activism cannot promote social responsibility.
• C) There are five dimensions of social responsibility.
• D) Consumers demand that marketers give more weight to profits than to social well-being.
• E) The traditional concept of social responsibility only extended to employees.

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Definitions:

40 Years Ago

Referring to a period four decades in the past from the current date, often used in the context of comparing historical and present conditions or events.

Gale

A very strong wind, typically used in a nautical context to describe speeds of approximately 34 to 47 knots.

Pregnancy

The state or condition of having a developing embryo or fetus within the female body, typically lasting about 40 weeks from the last menstrual period to childbirth.

Childbirth

The process of giving birth to a baby, involving labor and delivery.