Consumers Who Are Part of the Millennial Generation Rely on Social

question 107

Multiple Choice

Consumers who are part of the Millennial generation rely on social media and the influence of peers when making decisions about purchasing products and brands compared to Baby Boom generation consumers who might prefer to read reviews by sources such as Consumer Reports. This distinction is important to marketers and part of the ______ environment.

• A) social-cultural
• B) economic
• C) technological
• D) demographic

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Definitions:

Forest Stewardship Council

An international non-profit organization that sets standards for responsible forest management to ensure environmental sustainability, social benefit, and economic viability.

Sustainable Forestry Initiative

A program promoting responsible forest management practices that maintain the ecological, social, and economic values of forests.

Biodiversity

The variety of life in the world or in a particular habitat or ecosystem.

Ecosystem Approach

A strategy for the integrated management of land, water, and living resources that promotes conservation and sustainable use in an equitable way.