A Local Furniture Store Was Recently Penalized for Continuously Using

question 78

Multiple Choice

A local furniture store was recently penalized for continuously using a "going out of business" message in its marketing communications to influence shoppers to visit the store and assume that prices would be very low. This ethical issue is linked to the _____ variable of the marketing mix.

• A) promotion
• B) product
• C) distribution
• D) price

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Definitions:

Financial Institutions

Organizations that provide financial services, including banks, credit unions, insurance companies, and investment firms, to individuals and businesses.

Foreign Banks

Banking institutions that operate in a country but are headquartered or originated in another country.

Store of Value

An asset that can be saved, retrieved, and exchanged at a later time without significant loss of value.

Money

A medium of exchange, a unit of account, and a store of value, used to facilitate transactions.