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Organizational objectives should include specific intentions, such as "Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years."
Personal
Pertaining to or affecting a particular person rather than anyone else, often used in the context of personalization in marketing.
Personality
The combination of characteristics or qualities that form an individual's distinctive character, influencing their patterns of thought, feelings, and behaviors.
Perception
The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
Consistent Behaviors
Actions or responses by an individual or group that are stable over time and across different situations.
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