TaB Is a Cola Product Marketed by Coca Cola Company

question 33

Multiple Choice

TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine. However, the TaB product has low market share and low growth rate. TaB is a ______ according the BCG matrix.

• A) dog
• B) cash cow
• C) quotation mark
• D) star

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Definitions:

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that guide financial reporting globally.

Double Declining-Balance Method

The double declining-balance method is an accelerated depreciation technique that doubles the normal depreciation rate, resulting in higher depreciation expenses in the early years of an asset's life.

Depreciation Expense

The allocated amount of an asset's cost over its useful life, reflecting the consumption or wear and tear of the asset.

Acquisition Cost

The total cost associated with acquiring a new asset or company, including purchase price and all other expenses.