Single Serve Beverage Makers Using a K-Pod System Are Very

question 84

Multiple Choice

Single serve beverage makers using a k-pod system are very popular and have had high levels of growth in the last several years. Mr. Coffee offers a k-cup brewing system as well as its traditional 8-10 cup drip coffee maker but growth in the market for carafe-style coffee makers has been declining. Mr. Coffee has a strong market share for its carafe-style makers but a low relative market share for its individual k-pod systems. Therefore, the carafe-style brewing system would be described as a ______ and the individual brewing system would be classified as a ______ according to the Boston Consulting Group.

• A) cash cow, question mark
• B) star, question mark
• C) question mark, cash cow
• D) question mark, cash cow.