Assume You Want to Increase the Number of Customers by Applying

question 95

Multiple Choice

Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?

• A) Reduce product costs
• B) Offer more product variety than competitors
• C) Target markets
• D) Employ inexpensive labor

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Definitions:

Civil Rights

The rights of citizens to political and social freedom and equality, often associated with movements to end discrimination and promote equal protection under the laws.

Underwood Tariff

A 1913 U.S. law that significantly lowered tariffs on imported goods for the first time since the Civil War and implemented an income tax following the ratification of the 16th Amendment.

Tariff Rates

Taxes imposed by a government on imported or exported goods.

Independent Commission

An autonomous body established to investigate, analyze, or oversee specific issues or areas, often governmental or industry-related, without bias.