The Basic Objective of Place Marketing Is To

question 111

Multiple Choice

The basic objective of place marketing is to:

• A) attract visitors or new businesses to a particular area.
• B) influence others to accept the goals of the sponsoring organization.
• C) convince people to attend a sporting or cultural event.
• D) bring to the attention of the public some charitable issue.

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with fixed dividends.

Dividend

A portion of a company's earnings, decided by the board of directors, to be distributed among shareholders.

Stock Price

The cost of purchasing a single share of a company's stock on the open market.

Bonds Outstanding

Refers to the total amount of bonds that are currently issued by a corporation or government and not yet redeemed.